Plan the right website
A clear plan for what the site needs to say, what customers search for, how they move through it and which pages will earn their place.
Built for the marine trade
A better website. A more connected business.
Top Deck Creative combines marine knowledge with strategy, design and development. For brokers, that includes a direct route into the Tack & Jibe platform—so the website, listings and onward feeds work as one system.
Design that fits your business
A bespoke interface built around your business, with graphic design support available for identity, illustration and campaign assets.
A fast, reliable website
A responsive website built for modern browsers, strong search foundations and dependable performance on every screen.
Broker platform integration
Your site connects directly to Tack & Jibe, so listings stay current without duplicate entry across separate systems.
Nautix & OpenMarine feeds
Native exports keep your stock ready for Nautix and OpenMarine, extending every listing without extra admin.
Hosting & ongoing support
Hosting, monitoring, updates, backups and practical support handled under one straightforward plan, with one person to contact.
Ways to work together
Enough structure to be clear. Enough flexibility to fit.
Marine business website
For boatyards, surveyors, manufacturers and marine specialists that need a sharp, credible presence built around enquiries.
- Strategy and sitemap
- Bespoke responsive design
- Core pages and contact journey
- Search and analytics foundations
Connected broker website
For brokerages that want their own brand and customer experience, powered by live listing data from Tack & Jibe.
- Everything in a focused website
- Live boat inventory and filters
- Nautix and OpenMarine exports
- Draft, preview and publishing flow
Platform, catalogue or commerce
For specialist stores, marketplaces and businesses whose website needs to do more than explain and enquire.
- Clear products, services or listings
- Search, customer accounts and useful tools
- Third-party integrations
- A practical plan for future growth
Included in every build
The essentials are not optional extras.
The details differ from one business to another, but every website is built around the same practical standards.
Mobile-first and fast
Layouts that work properly on phones, optimised imagery and careful loading performance.
SEO and AI discovery foundations
Crawlable pages, useful metadata, structured business information and content that answers real customer questions.
Secure by default
HTTPS, protected admin access, validated forms, maintained dependencies and sensible data handling.
Accessible structure
Semantic content, keyboard-friendly interactions, readable contrast and inclusive responsive layouts.
Measurement that means something
Analytics and enquiry tracking configured around useful business actions rather than vanity traffic alone.
Responsible privacy setup
Cookie controls and privacy implementation matched to the tools in use, with legal wording supplied or approved by the business.
A careful changeover
Content migration, redirect planning, domain support and launch checks to protect existing traffic and enquiries.
Ownership and handover
Your content, customer data and website remain portable, whether we continue looking after the site or you choose another supplier.
Under the bonnet
Modern technology, chosen for performance and longevity.
Top Deck Creative normally builds with Next.js, TypeScript, Payload CMS and modern managed infrastructure rather than defaulting to a WordPress theme and a broad stack of plugins. The result is focused around your requirements and remains portable.
Explore the technology approachManaged hosting & care
Your website stays secure, current and supported.
A care plan keeps the responsibility in one place. Secure hosting, monitoring, backups, routine updates and a sensible amount of ongoing support are managed for you.
Fast global deliverySecure HTTPS (SSL) and domain supportMonitoring and recoveryRoutine software updatesUsage and enquiry reportingClear handover terms
How projects move
A practical five-stage process.
Focused review points keep momentum without filling your diary with status meetings.
01
Discover
We get specific about the business, the audience and what a successful launch needs to change.
02
Shape
We agree what the website needs to say, which pages matter and how it should look before the main work begins.
03
Build
You see the real website taking shape, with focused opportunities to review it and make informed decisions.
04
Launch
Every page, form and link is checked before the new site goes live, with a careful changeover from the old one.
05
Look after it
Hosting, monitoring and improvements continue under a straightforward care plan.
Common questions
Useful answers before we speak.
Do you redesign existing small-business websites?
Yes. Most projects begin with an existing site that no longer reflects the quality of the business. We retain anything useful, clarify the content and rebuild the experience around current priorities rather than simply reskinning old pages.
Can our team update the website after launch?
Yes. Where regular editing is useful, you receive a simple, secure editing area for pages, services, projects, news and images. Your team can keep the information current without accidentally disturbing the design.
Do you provide website hosting and ongoing support?
Yes. Managed care plans include fast hosting, monitoring, backups, routine security updates, domain support and an agreed allowance for ongoing content changes.
Do you only work with businesses in Cornwall?
No. Top Deck Creative is based in Cornwall and works with marine businesses across the UK. Local projects can include on-site discovery, photography and filming when useful.
Can you create the photography and visual content too?
Yes. Commercial photography, short-form film and image finishing can be planned alongside the website. For wider identity and graphic design work, we bring in a trusted specialist collaborator.
How is a website project priced?
Every project receives a fixed proposal based on the agreed work. A focused small-business website, a larger regularly updated site and an online shop involve different levels of work, so the first conversation establishes what your business actually needs and what can be left out.
Is SEO included in the website build?
Yes. Every build includes the technical SEO foundations: crawlable pages, clear headings, useful metadata, sitemap and redirect planning, structured business information, mobile performance and analytics-ready measurement. Ongoing content, local SEO and link building can be scoped separately where they will add value.
What does AI search optimisation mean for an SME website?
It means making your expertise easy for search engines and AI services to understand and reference. We use clear service pages, direct answers to real customer questions, consistent business details, structured data and original evidence. It builds on good SEO; it does not replace it or guarantee that a particular AI system will cite the site.
Will we own the finished website?
Yes. Your business owns its content, imagery and customer data. The website can be handed over with everything another capable supplier would need to run it. Managed hosting is available, but it is never used to lock you in.
How long will the website take to build?
The proposal includes a realistic schedule before work begins. Timing depends on the amount of content, how quickly feedback can be agreed and whether the project includes ecommerce, integrations or photography. Those dependencies are made clear rather than hidden behind an optimistic launch date.
Can you replace or migrate an existing WordPress website?
Yes. We review which content is still useful, preserve important URLs and search value, migrate the material worth keeping and plan redirects for anything that moves. WordPress can remain where it is genuinely the best fit; otherwise the replacement is chosen around the business rather than familiarity alone.
Can you guarantee first place on Google or inclusion in AI answers?
No credible provider can guarantee either. Search rankings and AI citations are controlled by external systems and influenced by competition, reputation and ongoing content. We provide a strong technical and editorial foundation, measure what happens and explain where continued work is likely to help.